Senior dogs have a 25% adoption rate, compared to a 60% adoption rate for younger dogs and puppies
Pedigree now serves 10% less dog food per bag, using the savings to fund the PawPension Program, which provides financial aid for the care of senior rescue pets during and after adoption. This initiative ensures more senior dogs receive the support they need in their new homes.
Come up with an innovative idea that helps dogs get adopted.
Packaging Design
The packaging would feature senior pets, highlighting their stories and the support they receive through the PawPension Program.
PawPension Program
The PawPension Program functions like a pension plan for senior rescue dogs, providing financial support for their medical expenses. This initiative encourages potential adopters to consider older pets by alleviating concerns about care costs. By ensuring senior dogs receive the necessary medical attention, the program makes them more appealing to families, promoting the adoption of deserving older pets.